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Live The Music’ initiative unites influencers as it readies grand launch

On Friday, June 7, 2024, social media influencers in Ghana convened at Lynx Entertainment’s premises for a productive networking event, supported by Live The Music Foundation.

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Richie Mensah, CEO of Lynx Group of Companies, issued a clarion call that led to the initiative’s crystallisation. The initiative was born out of the desire to have players in the creative arts industry unite and collaborate on projects.


Progressive talks were held on Friday between a number of well-known people and leading social media influencers, such as Dancegodlloyd, Incredible Zigi, Endurance, Dulcie Boateng, KalyJay, Mitch Brothers, Ama Burland, Lisa Quama, ChampionRolie, and Militant Dance Academy.


The gathering was addressed by seasoned creative arts entrepreneur Richie Mensah, who formally introduced “Live The Music,” which is scheduled to debut in July of this year.

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He clarified that the project is a movement rather than just a campaign that aims to discover and develop new talent, honour our legends, and foster connections between all Ghanaian via mutual artistic endeavours.

Live A music museum, a legacy album, a high school album, an underground EP, a documentary about music, Lynx Cubs, women in music, and more significant projects will be launched by the Music Foundation.


Organisations such as Boomplay Music, Lynx Entertainment, High Skuul Clique, TiemeMusic, 3 Music, The Media General, Bills, Tigon Creative Studios, and s;everal kindhearted individuals are driving this initiative.


During the occasion, Richie Mensah declared that the foundation is still interested in working with new partners and sponsors to advance the arts sector.


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