I’ll sell out the 02 Arena with the right investment and promotions – Samini
In a recent appearance on the Day Show with Berla Mundi, renowned Ghanaian Reggae/Dancehall musician Samini shared an ambitious vision that has sparked discussions within the entertainment industry.
The Highgrade Family CEO boldly declared his intention to fill the prestigious O2 Arena, claiming that the right investment and promotions could make it happen. However, he acknowledged the difficulties in obtaining financial support for such an endeavour, raising concerns about Ghanaian artists’ ability to achieve international acclaim comparable to their Nigerian counterparts.
Samini’s audacious claim reflects the hopes of many Ghanaians who have long hoped to see a Ghanaian artist achieve the milestone of filling the iconic O2 Arena, which several Nigerian artists have recently accomplished. This dream is about more than just musical success; it is about putting Ghana on the map of entertainment excellence around the world.
The London-based O2 Arena has become a symbol of international success for musicians worldwide. Artists from neighbouring Nigeria such as Wizkid, Burna Boy, Davido, and, most recently, Asake have managed to captivate audiences at this iconic venue, cementing their status as global music sensations. This success has inspired Ghanaian artists to strive for similar success.
However, the road to international stardom is not without its difficulties. Ghanaian artists face obstacles such as a lack of financial support, promotional constraints, and the need for strategic planning to break into international markets. Finding a financial backer for a solo concert at the O2 Arena, according to Samini, is a challenge that many aspiring Ghanaian artists face. It also underscores the need for investors and stakeholders to recognise and support the immense talent within the Ghanaian music industry.