Ghanaian fashion group FREE THE YOUTH, who have been featured in Vogue, The Fader, and Native and who have taken the streetwear world by storm, releases their first song, “Who Dat Boy?” as their musical debut.
The group, which Quantum produced, has taken advantage of its stature in the music industry by working with some of the most promising musicians on the continent.
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They collaborate with Kwesi Arthur on “Who Dat Boy,” a debut single that flawlessly blends drill music and afro-sound, making it the ideal soundtrack for all of the social media ‘fit check’ videos.
“With our boy Kwesi Arthur, we made Who Dat Boy, and it is just one of those songs that we want the young people to scream to,” they declared.
“Who Dat Boy?” marks not only FREE THE YOUTH’s musical debut but also the group’s ongoing effort to uplift and empower people via distinctive cultural storytelling.
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With a unique, quirky aesthetic and unapologetically confident demeanour, the collective takes its “selling stories, selling hope” mission into the music arena.
FREE THE YOUTH seeks to liberate the youth, one beat at a time, by persistently opposing traditional norms that inhibit creativity in Ghana.
