Ego and pride hindering growth of Ghana’s music Industry – Camidoh

By Dan Lartey On Feb 4, 2025

Ghanaian Afrobeat artist Camidoh recently took to social media to express his concerns about the challenges facing the Ghanaian music industry.

In a series of tweets, Camidoh highlighted the key issue, stating that the industry is plagued by pride and egos, which hinder collaboration among artists.

He emphasized that instead of focusing on competition, there should be a unified effort to move the industry forward.

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He also urged for a more strategic approach to branding and packaging music, suggesting that a well-curated image could attract the attention of the corporate world.

“Let’s brand and package the art better and see if the corporate world won’t pull up,” he wrote, calling for more professionalism in the industry to drive growth.

https://x.com/Camidoh/status/1886124051577364909

Camidoh also proposed the idea of artists collaborating on tours and working together to create a stronger presence both locally and internationally. He expressed his frustration with the stagnation in the industry, stating, “There has to be a solution to this dullness in Ghana Music Industry,” urging for collective action to bring about change.